Google’s algorithm is continuously getting stricter making it much harder for marketers to realize their SEO goal – to get on top of search engine results. Or at least, get on search engine’s first page. With that, it now becomes a wonder if it is still worth focusing your efforts on search engine optimization. If it is, how can you make your efforts count and ensure that you won’t get penalized by Google?
You can Make Your SEO Efforts Count
Google’s algorithm may have become harder to keep up with. But there are still a lot of proven strategies you can implement to realize your goals without getting penalized. The key is having a white hat SEO company by your side, like the SEOExplode. White hat agencies solely leverage on organic SEO to deliver results to clients, which automatically eliminates the risk of getting penalized by Google.
Apart from working on your SEO ethically, your strategies and campaign are also implemented and done appropriately. This then guarantee the results you are after while boosting your ROI.
Below is a list of the ways you can use to effectively grow your ROI through SEO.
Start with a Plan
The key point here is that the digital landscape is changing at a rapid rate and so are the search engines’ algorithms. Having to face such a situation, marketers are often left with two options. Either they are not able to respond fast enough or they try to keep up with the changes, but without a solid plan. Regardless, the result is the same – failure still faces them in the end. Therefore, having a plan is a must if you want to get positive results from your SEO efforts.
Know Your Audience
Here, you’ll remember what SEO is truly about – connecting with your customers. But before you can achieve that, you need to determine your target customers first by:
•Identifying the exact customers who would purchase your products and
•What they are looking for when searching the web
There is a reason why this step is recognized as an important aspect in developing strong marketing campaigns. And that’s what you are supposed to leverage on here. Once you determine this piece of information, you can now generate content that can help you better connect with your audience and convince them to take action.
User experience is a discipline separate from SEO. But new information states that SEO is not only built on the foundation of user experience. It also plays a vital role in its process. Simply said, good SEO won’t be achievable if you don’t have a good user experience. Consider great content and a functional and easy-to-navigate site. All these are important in boosting search exposure and are also crucial in establishing a good user experience. And this simply proves how strong the relationship between SEO and user experience is.
High Quality, SEO-Friendly Content
Content is a primary aspect in SEO. So it is only advisable to keep on producing a lot of content regularly. But there is one problem in this aspect. Although a lot of content is getting published every day, only a few of them are high quality. Truthfully, there is nothing wrong with the increasing content found on the web today. Only, if you want to see results, you need to create high quality and SEO-friendly content. It would not hurt to publish a lot of content as long as these requirements are met.
Updating Your SEO
If there is one thing consistent in SEO, it is the fact that platform algorithms are always changing. With this happening, you’ll now wonder if it is also required to update your SEO every time changes on the algorithms are made. You don’t have to. However, it is recommended to perform a check-up if large changes are made, which happens two times a year. It’s also the best time to check the analytics to see if there are changes on the elements or search traffic which needs to be enhanced or adjusted.
SEO results may take a lot of time and effort before it can be obtained. But with the help of the right provider, like SEOExplode, and the right strategies to start your SEO campaign, obtaining those results will be completely possible. You’ve been provided with the ways on how you can make your SEO efforts work for your business. However, there are still two things you need to implement to completely guarantee the improvement of your SEO processes.
First is consistency. By consistency, it means having a complete profile and being consistent in using the same voice and message across your platforms. It also entails being consistent in posting your content. The second most important key is you need to regularly track your progress, make adjustments if necessary and perform optimization processes.
By tracking your progress, you’ll determine the best ways you can improve your SEO efforts. It is also through tracking progress that you’ll identify those strategies that are working and not, and make necessary adjustments to make your campaign more effective. Narrowing down the strategies that can further optimize your results also becomes easier through the data you gathered at this point.Read More